Marketing of mineral products
Explain mineral products
Distinguish between oil and non-oil products
Outline the methods in marketing of mineral products
Role of Facilitators
Explain the meaning of facilitators
Describe the roles of facilitators in marketing agricultural products
Structures and Market unions for the sale of goods
Explain primary and secondary products
Identify the structure for primary and secondary products
State market union involvement in the local market
Warehousing
Explain warehousing
State the functions of warehousing
List the types of warehousing
Enumerate the activities in warehousing
Transportation
Explain the meaning of transportation in marketing
List the importance of transportation in marketing
State the major modes of transportation
State the factors that affect choice and documents used in transportation
Transportation
Explain the meaning of transportation in marketing
List the importance of transportation in marketing
State the major modes of transportation
State the factors that affect choice and documents used in transportation
Types and Functions of Distribution
Define distribution
Identify channels of distribution
State the functions of each channel of distribution
Explain the factors that influence the choice of distribution channels
Merchandising
State the meaning of merchandising
List the conditions for merchandising
Explains functions of merchandising
Package, brand and label products for merchandising
Promotion
Explain promotion
Distinguish between the various forms of promotion
State the functions of promotion in marketing
Use word of mouth to promote the image of their school
Advertising
Define Advertising
Enumerate the roles of advertising
List advertising media
State the advantages and disadvantages of each medium
Produce advert for placement on the school notice board
Pricing
Define pricing
List various pricing strategies
Explain the factors that determine prices
Design a product and determine its price
Marketing, planning, process and Research
Explain marketing planning processes
Identify key elements in marketing planning
State the importance of market plan
Explain market research
List the reasons for market research
Collect information for market planning
Consumer Behaviour and Organisation Behaviour
Define consumer behaviour
Explain the factors that influence consumer behaviour
List the stages in consumer decision process
Explain the influence of environmental factor on organizational behaviour
Construct a model of consumer buying behaviour
Types of Markets
State the meaning of market
Define consumer market
Distinguish between consumer markets and organizational markets
What markets do
Explain the operations of organizations and individual using organizational chart
Classification of Products
Define product
State the difference between Industrial goods and consumer goods
Distinguish between goods and services
Marketing Concepts
Distinguish between production concept and marketing concept
Explain the following marketing concepts. Societal marketing concept and Integrated organizational efforts
Introduction to Marketing
Define Marketing
Explain various terms used in marketing
Discuss the main functions of marketing
Give a brief history of marketing in Nigeria
Common insurance technologies
List some common terminologies used in insurance;
State their meanings.
Chatered insurance institute of nigeria(CIN)
State when CIIN was established;
List the functions of CIIN