Marketing Mix (Product and price)
At the end of this lesson, the student should be able to understand Marketing Mix (Product and price)
Business Environment
At the end of this lesson, student should be able to:.
Capital (ii)
Explain the meaning of capital from the point of view of the accountant, economist and the layman,
List and explain the chalkvarious types of capital;
Describe and calculate the working capital in a given problem.
State the importance of working capital.
Income Elasticity of Demand
Understanding the income elasticity of demand – Money and Inflation/Deflation
Elasticity of Demand
Learn about Elasticity of Demand; Money And Inflation/Deflation
Basic computer literacy
Write routine business letters on the computer;
Store, retrieve, and delete documents in the computer.
Documents used in foreign and home trade
Identify document used in foreign trade;
Identify documents used in home trade.
Taxation
Explain tax; and the importance of taxation;
Identify and explain the uses of different types of business
Investments
Identify ways of investing surplus funds in the capital markets;
Appreciate investments in the capital market;
Discuss the different investments in the money market.
Proceeds from sales
Account for all monies collected;
Provide safety for proceeds from sales.
Imprest system
Define and describe the imprest system;
Operate an office imprest
Methods of managing risk
State and describe the different methods of managing risk.
Export Trade and Import Trade
Define export and import trade.
List the types of export and import trade.
State the advantage of export and import trade.
State the problems of export and import trade.
Cost ease
Explain the meaning of cost.
List the types of cost.
Identify ways of cost
Analyze cost and profit.
Information
Define information
Mention types of information
Identify sources of information
State the uses of information
State how information can be stored.
Report writting
Explain report writing.
List types of reports
Identify the procedures for writing reports.
State the importance of report writing
Meetings
Explain meetings.
Mention types of meetings.
List the procedures for meetings.
State the terminologies used in meetings.
Differentiate between the roles of the chairman and the secretary at meetings.
Write minutes.
Communication
Define communication
State the importance of communication.
Mention types of communication
Distinguish between the traditional method and modern method of communication
State the advantages and disadvantages of each method.
Identify the various communication services.
Purchase, supplies and Merchandising of goods and Services
Purchase and supply goods and services to marketing outlets
Sell the goods above cost price through effective bargaining
Manage funds appropriately
Planning for a Personal Marketing Outlet
Source for fund
Identify a good location for marketing outlet
Set up and operate a personal marketing outlet
Manage the business effectively