Introduction to warehousing
Explain warehousing.
State types of warehouses.
Describe the nature of goods to be warehoused.
Explain factors for choosing a type of warehouse.
Branding and Packaging
Define branding.
Define Packaging.
Give the reasons for branding and packaging.
Enumerate the advantages and disadvantages of branding and packaging.
Finance
Explain meaning of finance.
Explain the role and importance of finance.
List and explain the various source of finance.
List the types of financial institution and how they help in salesmanship.
Sales forecasting
Define sales forecasting
Explain the uses of sales forecast
Mention the types of forecasting methods.
Enumerate the advantages of forecasting.
Sales management and factors affecting sales
Define sales management
Identify the factors affecting sales.
State the duties of sales management.
Explain the roles of sales forces.
Identify and explain sales management and sales decision.
Job Opportunities in salesmanship and Marketing
List the job opportunities in salesmanship.
Identify the relevance of salesmanship as a case study.
discuss the job opportunities in salesmanship
Departments in an orgarnization
Mention the different departments in an organization.
State the functions of each department.
List the various heads of departments
Office organisation
Explain the meaning of an organization.
State the objectives of an organization
Describe the structure of an organization.
List office personnel
State the responsibilities of office personnel.
Define:
i. span of control
ii. Unity of control
iii. unity of
function
The office
Define an office.
– Explain the importance of an office
Differentiate between small and large office.
State the functions of an office
The office
Define an office.
– Explain the importance of an office
Differentiate between small and large office.
State the functions of an office
Types and Functions of Distribution
Define distribution
Identify channels of distribution
State the functions of each channel of distribution
Explain the factors that influence the choice of distribution channels
Merchandising
State the meaning of merchandising
List the conditions for merchandising
Explains functions of merchandising
Package, brand and label products for merchandising
Promotion
Explain promotion
Distinguish between the various forms of promotion
State the functions of promotion in marketing
Use word of mouth to promote the image of their school
Advertising
Define Advertising
Enumerate the roles of advertising
List advertising media
State the advantages and disadvantages of each medium
Produce advert for placement on the school notice board
Marketing, planning, process and Research
Explain marketing planning processes
Identify key elements in marketing planning
State the importance of market plan
Explain market research
List the reasons for market research
Collect information for market planning
Types of Markets
State the meaning of market
Define consumer market
Distinguish between consumer markets and organizational markets
What markets do
Explain the operations of organizations and individual using organizational chart
Classification of Products
Define product
State the difference between Industrial goods and consumer goods
Distinguish between goods and services
Marketing Concepts
Distinguish between production concept and marketing concept
Explain the following marketing concepts. Societal marketing concept and Integrated organizational efforts
Introduction to Marketing
Define Marketing
Explain various terms used in marketing
Discuss the main functions of marketing
Give a brief history of marketing in Nigeria