Organizing for International Marketing

Describe the key approaches to entering international market
State reasons for adapting marketing plans for international market
Explain the regulations guiding the international market

Meaning and Reasons for International Marketing

State the meaning of international marketing
Mention the importance of international trade systems
Explain the reasons for international marketing
Explain the effects of features on a company or individual

Marketing Mix

Explain marketing mix
Identify the four Ps of marketing
Explain market environment
Differentiate between the factors that affect market environment

Insurance market

Define insurance market;
List;
-Insurance buyers
-insurance seller
-insurance intermediaries
-insurance supporting services.

Dealership

Explain dealership
Discuss areas of dealerships in GSM business

Promoting a business

The meaning of business promotion.
Types of promotional activities.
The importance of business promotion.

Record keeping

Outlining various types of records necessary for small businesses.
The importance of record keeping.
Tips for adequate record keeping.

customer relationship

Students should be able to explain tips for enhancing good relationship with customers.
describe strategies for handling customer credit needs.

Profit /price fixing

Students should be able to explain how to determine the profit margin.
explain how to fix price.

Financing a business

Students should be able to explain the meaning of financing.
outline the main sources of finance for a small business.
describe points t consider in managing finance.