Export Trade and Import Trade
Define export and import trade.
List the types of export and import trade.
State the advantage of export and import trade.
State the problems of export and import trade.
Channel Of Distribution
At the end of this lesson, the students should be able to understand the Channel Of Distribution
Cost ease
Explain the meaning of cost.
List the types of cost.
Identify ways of cost
Analyze cost and profit.
Consumer Co-operative societies
Narrate the history of Consumer co-operative society.
Define the term co-operative society.
State the types of co-operative society.
Wholesaler and Warehousing
Define wholesaler.
Explain what a warehousing is?
Explain the roles of a wholesaler in the distribution channel.
Describe the major types of wholesalers
Advantages of warehousing.
Retailer
Define retailer.
Explain function of a retailer.
Examine the advantages of retailer ship.
Explain the duties of a retailer to the producer.
Explain the duties of retail to the consumer.
Channels of Distribution
Define Distribution
Explain what channel of distribution is.
Identify the various channels of distribution
Explain the advantages of each channels of distribution
Major Sales influences
Define Distribution
Explain what channel of distribution is.
Identify the various channels of distribution
Explain the advantages of each channels of distribution
Corporate buying behavior
Explain corporate buying behavior
Explain how each factor can help to increase sales
Environmental factors affecting consumer behavior
List the sociological factors affecting consumer behavior.
Explain the dangers of conventional market profits.
Explain customer attitude and behavior.
Decision process
Explain decision process.
Reasons for consumer decision.
Methods of decision process.
Describe how consumer decision affects sales.
Discuss the difficulties of consumer decision process.
Consumer
Define a consumer.
Define consumer market.
Name four factors that influence consumer buying behavior.
List and define major types of buying decision.
Identify consumer buying habit.
Discount
Explain the term “discount”.
Types of discount.
Importance of discount to customers.
Reason for discount.
Demand
Explain the meaning and types of demand.
Identify the relationship between demand and pricing
States the effects of increase or decrease in demand.
List the market forces.
State the laws of demand.
pricing
Explain the meaning of pricing.
Develop pricing strategies.
Identify problem of pricing.
Identify price changes and customer attitudes.
Mention the factors affecting product pricing
Entrepreneurship And Finance
At the end of this lesson, the students should be able to understand Entrepreneurship And Finance
Demand
At the end of this lesson, the students should be able to understand Demand
Promotion
Define Promotion.
State the types of promotion.
Explain the usefulness of promotion to salesmanship.
State the advantages & disadvantages of promotion
Branding and Packaging
Define branding.
Define Packaging.
Give the reasons for branding and packaging.
Enumerate the advantages and disadvantages of branding and packaging.
COMMUNICATION PROCESS
Define communication.
Means of communication.
State the importance of communication to salesmen.
List the communication barriers.