Introduction to Marketing

Define Marketing
Explain various terms used in marketing
Discuss the main functions of marketing
Give a brief history of marketing in Nigeria
The Qur’an

(a) Appreciate the revelation of the Qur’an as a message of Allah.
(b) Recognize how it was recorded during the lifetime of the Prophet.
(c) Mention how it was memorized during the lifetime of the Prophet.
(a) State how the Qur’an was compiled.
(b) Mention the reasons for standardiza-tion of the Qur’an.
Tarikh

Explain the meaning of sovereignty of Allah.
Identify the Islamic political system with regard to sovereignty of Allah;
State the significance of the sovereignty of Allah;
State how to apply the lesson in daily life.
Recognize the Islamic political system with special reference to adalah (equality before the law), justice and shurah as mutual consultation.
Hadith 2 of An-Nawawi Collection

Identify the forms of Hadith.
State the criteria for authenticity of Hadith.
Hadith 2 of An-Nawawi Collection

Identify the forms of Hadith.
State the criteria for authenticity of Hadith.
Hadith 2 of An-Nawawi Collection

Identify the forms of Hadith.
State the criteria for authenticity of Hadith.
The Qur’an

(a) Appreciate the revelation of the Qur’an as a message of Allah.
(b) Recognize how it was recorded during the lifetime of the Prophet.
(c) Mention how it was memorized during the lifetime of the Prophet.
(a) State how the Qur’an was compiled.
(b) Mention the reasons for standardiza-tion of the Qur’an.
Insurance prenium

Define premium;
List the factors to be determined when loading insurance premium;
State reasons for total return of premium
Reasons for partial return premium.
Insurance claims

Analyze the duties of the insured and insurer in processing claims.
Explain the functions of loss assessors and adjusters.
Insurance renewals

State the process of renewals of insurance contracts;
Explain why renewals of contracts.
Insurance renewals

State the process of renewals of insurance contracts;
Explain why renewals of contracts.
Reinsurance

Define the meaning of reinsurance;
State forms of reinsurance, facultative and treaty;
Reinsurance

Define the meaning of reinsurance;
State forms of reinsurance, facultative and treaty;
Policy document

Explain what is a policy document;
State the component parts of a policy document.
Policy document

Explain what is a policy document;
State the component parts of a policy document.
Certificate of insurance

Explain why assurance certificates are issued:
Outline the Insurance contracts where certificate are issued.
Certificate of insurance

Explain why assurance certificates are issued:
Outline the Insurance contracts where certificate are issued.
Utmost good faith

Explain the meaning of utmost good faith
State the insured duty of disclosure.
State the insurer duty of disclosure.
List the effects of a breach.
Functions & Benefits of insurance

List primary and secondary functions of insurance. Explain the benefits accruing to the insured
State why insurance is beneficial
Reasons why Insurance would be encouraged.
Hazards

Explain the physical hazards etc.
List the relationship between risk and peril;
Distinguish between risk and hazard.