Organizing for International Marketing

Describe the key approaches to entering international market
State reasons for adapting marketing plans for international market
Explain the regulations guiding the international market

Meaning and Reasons for International Marketing

State the meaning of international marketing
Mention the importance of international trade systems
Explain the reasons for international marketing
Explain the effects of features on a company or individual

Roles Of Facilitators

At the end of the lesson, the student should be able to understand the Roles Of Facilitators

Warehousing

Explain warehousing
State the functions of warehousing
List the types of warehousing
Enumerate the activities in warehousing

Marketing Mix (ii)

Explain market environment
Differentiate between the factors that affect market environment

Marketing Mix

Explain marketing mix
Identify the four Ps of marketing
Explain market environment
Differentiate between the factors that affect market environment

Marketing of mineral products

Explain mineral products
Distinguish between oil and non-oil products
Outline the methods in marketing of mineral products

Role of Facilitators

Explain the meaning of facilitators
Describe the roles of facilitators in marketing agricultural products

Warehousing

Explain warehousing
State the functions of warehousing
List the types of warehousing
Enumerate the activities in warehousing

Transportation

Explain the meaning of transportation in marketing
List the importance of transportation in marketing
State the major modes of transportation
State the factors that affect choice and documents used in transportation

Transportation

Explain the meaning of transportation in marketing
List the importance of transportation in marketing
State the major modes of transportation
State the factors that affect choice and documents used in transportation

Types and Functions of Distribution

Define distribution
Identify channels of distribution
State the functions of each channel of distribution
Explain the factors that influence the choice of distribution channels

Merchandising

State the meaning of merchandising
List the conditions for merchandising
Explains functions of merchandising
Package, brand and label products for merchandising