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Here you will find links to a variety of professional and curriculum aligned resources utilising digital content, multimedia such as text, videos, animation and interactive content.

The Federal Ministry of Education will continue to add resources to facilitate learning in different contexts.

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Corporate buying behavior

Explain corporate buying behavior Explain how each factor can help to increase sales

Environmental factors affecting consumer behavior

List the sociological factors affecting consumer behavior. Explain the dangers of conventional market profits. Explain

Decision process

Explain decision process. Reasons for consumer decision. Methods of decision process. Describe how consumer decision

Consumer

Define a consumer. Define consumer market. Name four factors that influence consumer buying behavior. List

Discount

Explain the term “discount”. Types of discount. Importance of discount to customers. Reason for discount.

Demand

Explain the meaning and types of demand. Identify the relationship between demand and pricing States

pricing

Explain the meaning of pricing. Develop pricing strategies. Identify problem of pricing. Identify price changes

Entrepreneurship And Finance

At the end of this lesson, the students should be able to understand Entrepreneurship And

Demand

At the end of this lesson, the students should be able to understand Demand

Promotion

Define Promotion. State the types of promotion. Explain the usefulness of promotion to salesmanship. State

Branding and Packaging

Define branding. Define Packaging. Give the reasons for branding and packaging. Enumerate the advantages and

COMMUNICATION PROCESS

Define communication. Means of communication. State the importance of communication to salesmen. List the communication

ADVERTISING

Define advertising. reasons for advertising to: i. The company ii. The salesmen iii. Advantages and

Finance

Explain meaning of finance. Explain the role and importance of finance. List and explain the

Sales forecasting

Define sales forecasting Explain the uses of sales forecast Mention the types of forecasting methods.

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Everything you need to know about eLearn

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